the green frontier

Since the federal government approved the legalization of cannabis on October 17th, 2018 there has been a fresh wave of attention on the cannabis plant and its derivatives, especially as it pertains to wellness and therapeutic consumption.

At JUSU we are continually committed to innovation, especially when it comes to the health and wellness of our community.  We are excited to explore how this powerful plant extract can be infused into our product line.  The addition of organic CBD feels like a natural fit to our business model and company beliefs. Not only is it proving to be an aid for treating and fighting cancer, a disease that sparked the start of JUSU, but it is also a natural ingredient that has a wide range of therapeutic benefits for many people.

Cannabis 101:

While we are still in product ideation mode, let’s take a look at the basics of cannabis lingo.

Cannabis refers to a wide range of plant species.

Hemp and Hemp oil comes from the hemp plant (a variant of the cannabis plant that doesn’t get you high) and it is typically extracted from the seeds which can contain as much as 50% of their weight in oil.  Seeds are typically used for their nutritional value and the amount of psychoactive substance contained in them is minimal (typically <0.3%). Check out our Hemp seed oil infused menu

Tetrahydrocannabinol (THC) is the main psychoactive cannabinoid found in cannabis, and causes the sensation of getting “high” that’s often associated with cannabis.

CBD (Cannabidiol) is a popular natural remedy used for many common ailments. It is one of the 104 chemical compounds found in the cannabis plant. The oil is extracted from the stalks, leaves, and buds of the plant, which has a significant content of cannabidiol. However, unlike THC, CBD is 
not psychoactive.

This quality makes CBD an appealing option for those who are looking for relief from pain and other symptoms without the mind-altering effects of cannabis or certain pharmaceutical drugs.

CBD is gaining momentum in the health and wellness world, with some scientific studies confirming it may help  and treat a variety of ailments like chronic pain and anxiety.

It is known to reduce pain, fight anxiety and depression, elevate cancer symptoms, reduce acne and more!

CBD can be: ingested, taken sublingually (under the tongue), inhaled/ vaporized, mixed with food or liquid and applied topically.

What’s the difference between CBD and Hemp Seed Oil

The main distinction between hemp and CBD oil is the variety of plant that they are derived from and what part of the plants are used.  Typically hemp oil contains low levels of CBD- “less than 25 parts per million”- whilst CBD oil can be up to 15% CBD.

While CBD is emerging as medicine with many applications and the science to back it up, hemp oil is packed full of nutrients and is making its way into the world as a great food or supplement.

Although these two products are technically derived from the same species of plant, their content and uses are different.

Sources: Kathi Ellis, Registered Holistic Nutritionist & Article: Cannabis 101: Guest Post by Emma Andrews