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OUR STORY

Our founding mission remains, take control of your own health and wellness by making better food choices. It will awaken your cells and energize your life.

ABOUT JUSU BAR

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When founder Bruce Mullen launched the first JUSU Bar in Victoria in November 2014, he had a clear mission: to inspire and motivate people in his community to take health and wellness into their own hands.

Bruce knows that dietary choices affect how we feel, our immunity, and our overall health and vitality.

By starting with a menu of cold-pressed juice, smoothies, and superfood shots, Bruce was able to demonstrate that simple dietary switches can awaken our cells and radically change our lives. And people loved it.

Before long, JUSU Bar customers began participating in the conversation about nutrition and health. The result has been an expanded menu of carefully curated grab-and-go foods all made up of 100% organic, non-GMO ingredients, as well as JUSU bodycare, a full line of natural skin, hair, and bath products.

And JUSU Bar itself has grown beyond Victoria to Vancouver and Calgary, and plans are in the works for new locations in other cities.

Throughout it all, JUSU’s founding mission has remained the same. Take control of your own health and wellness by making better food choices. It will awaken your cells and energize your life.

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Our belief in a zero-impact lifestyle quickly made us realize the pulp from our organic, cold-pressed juices was a nutrient gold mine, and Jusu Body was born.

We’ve created conscious, clean, beautiful body products that are rich in vitamins and minerals. This is nourishment that goes way beyond skin deep.

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the jusu backstory

Bruce Mullen, founder of JUSU Bar, wasn’t always on a mission to inspire people to make better food choices. His desire to be a force of change can be traced back to one devastating day in January, 2011, followed by 10 months of desperate attempts to reverse a fatal
diagnosis.

Read more about Bruce’s story, what he learned, and how he found the strength to turn tragedy into a new passion.

 

SHOP JUSU BODY

Our belief in a zero-impact lifestyle quickly made us realize the pulp from our organic, cold-pressed juices was a nutrient gold mine, and Jusu Body was born.

We’ve created conscious, clean, beautiful body products that are rich in vitamins and minerals. This is nourishment that goes way beyond skin deep.

SHOP JUSU BODY

 

purple.png
jusu-body.jpg
bruce-brandon.jpg

 

the jusu backstory

Bruce Mullen, founder of JUSU Bar, wasn’t always on a mission to inspire people to make better food choices. His desire to be a force of change can be traced back to one devastating day in January, 2011, followed by 10 months of desperate attempts to reverse a fatal diagnosis.

Read more about Bruce’s story, what he learned, and how he found the strength to turn tragedy into a new passion.

READ MORE

 

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OUR LOYALTY PROGRAM

Sign up now and get your $5 JUSU bonus.

Earn exclusive rewards every time you visit a JUSU Bar location.

JUSU'S FOOD RESCUE PROGRAM.

At the end of each day, we collect all of the unsold items left in the fridge and pack them up to be collected by one of the amazing food rescue organizations we work with. They take the items that they collect and distribute them to local shelters, schools, and food banks  to help the thousands of homeless and hungry people in need.

We view this as one of the most important tasks of the day.